Play & Movement
These colourful motion graphics explore play as a design language, using animated bananas and ice-cream cones as familiar, light-hearted forms brought to life through movement. The focus is on rhythm, timing, and personality and how simple shapes can communicate energy, humour, and emotion when motion becomes the primary storyteller.
Play, Nostalgia & Wordplay
This motion graphic plays with nostalgia, and visual punning, featuring the phrase “I like you so mush.” Inspired by the playful world of the 1980s iconic mushroom imagery of Mario Bros. The animation taps into early pixel culture and game logic as a visual language. Bouncy movement, simplified forms, and exaggerated timing echo the charm of classic side-scrollers, while the pun adds a layer of warmth and approachability. The piece explores how motion, text, and cultural reference can work together to create a moment that feels both retro and emotionally light-hearted.
Kinetic Poetry, Language in Motion
Things That Float is a piece of kinetic poetry that plays on the principles of kinetic typography, using movement and form to extend the meaning of language itself. Inspired by calligrams, the words arrange into the shapes of the objects they describe, allowing text to function simultaneously as image and poetry. Motion becomes a compositional tool, letters drift, rise, and disperse, mirroring the physical sensation of floating. The work explores how meaning can be felt as much as read, blurring the boundaries between typography, illustration, and poetic expression.
Animated Giff Intersectional Practice
This animated GIF features a single body with continuously changing heads, each transforming into a different creative tool, a camera, typewriter and so on. The looping transformation represents my intersectional relationship with multiple disciplines and media as both an artist and designer. Each object signifies a way of seeing, recording, shaping, or communicating ideas, while the shared body suggests an integrated practice rather than separate roles. The final form, filled with language, ties the disciplines together, emphasizing storytelling as the connective thread that moves fluidly across visual, textual, and material expression.
Animated Giff
Presence & Withdrawal
This motion graphic features a groundhog repeatedly dipping its head in and out of view, using the familiar gesture as a metaphor for how we navigate social media and reality in contemporary life. The looping movement reflects the push and pull of digital engagement, our curiosity to look, scroll, and stay informed, contrasted with the equally strong desire to retreat, disconnect, and unsee. Simple, repetitive motion becomes symbolic, capturing the oscillation between visibility and withdrawal, awareness and overwhelm, that shapes how we relate to information, attention, and ourselves.
Applying Play, Movement & Meaning to Brand Voice
Across my work in motion, typography, copywriting, and art direction, I use play, movement, and metaphor to translate complex ideas into emotionally resonant brand experiences. By drawing on cultural references, wordplay, and expressive motion, I create work that feels human, approachable, and memorable, whether through animated objects, kinetic language, or concept-driven storytelling.
For brands and companies, these techniques become tools for relevance. Motion and typography are used not just for attention, but for clarity and connection. Familiar symbols and playful visuals lower barriers, while thoughtful copy reinforces agency, identity, and trust. The result is brand communication that feels contemporary without chasing trends, rooted in meaning rather than noise, and adaptable across digital platforms, campaigns, and evolving audience behaviours. My approach helps brands speak with personality and intention, inviting people not just to look, but to feel, relate, and remember.